You're not alone if you feel like the world of marketing is constantly changing. From social media trends to advertising platforms, it seems like every year something new comes along that can help or hinder your organization's efforts to build brand awareness and sales. It's no wonder that many businesses decide to outsource their marketing plans: after all, why waste time trying to stay on top of every trend when there are experts out there who can develop a comprehensive strategy for your business?
Planning is the key to success for any business. It helps you set goals, achieve them and measure progress. It also allows you to adjust your strategy as things change over time.
For example, suppose you plan on having a holiday sale this year and need to get some marketing materials together by December 15th. Without a marketing plan in place first, it's too easy to fall behind on this goal because other projects have come up that require your attention or because there's just not enough time in the day to get everything done!
As you plan for next year, it's important to review your advertising performance from last year. This will help you determine what worked and what didn't, so that you can make improvements this time around.
Reviewing last year's advertising performance is a great way to get an idea of what worked and what didn't. What worked? Which ads did the best at driving sales? Which ones were the least effective, or maybe even harmful to your prospects' experiences? How can you improve this year's efforts by using more targeted ad copy, better image resources, or even better creative concepts altogether?
Now that you have a clear picture of your business, it's time to set a budget. A marketing budget is the sum total of all the money allocated for marketing purposes. You'll need to figure out how much money you can afford to spend on marketing and what resources (like staff or equipment) will be required for success.
The first step in creating an effective long-term plan is defining your goals and objectives: what do you want to accomplish with the help of online advertising? Is it more leads? Increased sales volume? More repeat customers?
Next comes estimating how much money those goals will cost—this includes both actual costs as well as opportunity costs (money spent elsewhere), which may include hiring new employees or buying software upgrades at work instead of saving up towards retirement savings goals.
Once these two pieces are figured out, they should be added together into one number representing total revenue goal: dollars per month/year/etc., multiplied by 12 months equals total estimated annual revenue generated by advertising efforts over five years' time span starting now through 2023!
Now that you've conducted your research and analyzed the current state of your business, it's time to determine where your marketing dollars should be spent.
Outsourcing your marketing plan can be a great way to focus on your core business.
You’ll be able to:
You can get help from an advertising agency, a marketing consultant or even a marketing agency. These are people who specialize in helping businesses achieve their goals. They will be able to provide you with advice about how best to market your products and services online, as well as provide valuable feedback on any ideas that you have for new campaigns.
If you would like some help planning your marketing activities for 2023, Light Switch is offering a free 30 minute call with our Founder, Brian Davidson, to help you brainstorm. Get some ideas and learn how Light Switch can help you achieve your goals in 2023. You can book your call here.